Today begins the annual "Drive Sober or Get Pulled Over" campaign across the country, with hundreds of law enforcement agencies participating here in Louisiana.
With alcohol being a factor in as many as 40 percent of all fatal vehicular crashes, cops are keen to get out and lock up drunk drivers. Executive Director of the Louisiana Highway Safety Commission Lt. Col. John Leblanc says drunk driving has become too prevalent on state roads.
"There were more than 27,000 DWIs arrested in Louisiana in 2012, so we have a long way to go," according to Leblanc.
The campaign ends September 1st.The effort approves more overtime for police, to give them the resources needed to blanket the roads during one of the peak times of the year for impaired driving. Leblanc says studies have indicated that this campaign saves lives.
"Research by the national highway safety commission shows that if we do an increased enforcement effort, that its very effective in saving lives."
According to the National Highway Safety Administration, everyday 28 people are killed as a result of drunk driving. Leblanc says that along with the human cost, a DWI can cost you thousands of dollars.
"It's there when you add up the fines, court costs, legal fees, increase in insurance rate, and all kinds of other expenses, and possibly even losing your job."