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Posted: Friday, 10 May 2013 6:24AM

As movie business slows, theater owners plead for fewer R rated films

As the movie business slows in North America, down 12% so far this year over 2012, movie theater owners are clamoring for more PG rated films. 

The National Association of Theater Owners tried to make their point at a recent conference called CinemaCon, where they meet every year with industry associates. 

They want more movies like this summer's blockbuster, Iron Man 3, rated PG 13. 

WWL movie critic Alfred Richards says that's because a lot more young people actually go to the theater to see a film. "The older, more mature audience has a tendency not to go the theaters, and if they do they're very selective," and they'll just wait until it hits Netflix he says.

The head of the owners organization says attendance suffered this year because of too many R-rated movies.

As the summer blockbuster season gets underway, theater owners are trying to send Hollywood the message that Americans want more family-friendly movies that they say will fill the seats. 

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