With the women's NCAA basketball championship in New Orleans, why isn't this sport more popular?
Shana Rose Reporting
It's the last day of the women's basketball NCAA Final Four here in New Orleans, with the championship game to be played at the Arena tonight.
But recent numbers show women's college basketball is not nearly as popular as the men's in either ratings or revenue.
What can women's sports do to attract an audience?
One suggestion I heard from quite a few fans in town for the Final Four games is, "Lower the basket a little bit so the girls can dunk!"
There's no expectation of profits for a women's basketball team and according to Forbes magazine just a fraction ended the year in with any last year. Forbes says, "In fact, just 43 of the 341 Division I women's basketball programs managed to finish in the black."
Other fans told me they need to call the game like they do the men's to make it more exciting. Everyone talked about Brittney Griner being an exciting player, and more like her they say would bring in a lot more fans.
"I suspect that it will always be a disproportionate level of interest," one fan told me. "Because men are the predominant audience and they're going to want to watch the biggest strongest players."
But some supporters think that's about to change, as more exciting players like Griner take to the court. "And it's coming. More and more kids are very talented in high school, so I think it's going to come," another fan told me.
Tonight's game will be broadcast from the New Orleans Arena at 7:30 on ESPN as Louisville takes on Connecticut.