'The Super Bowl of Science' in New Orleans this week
Shana Rose Reporting
In a nod to New Orleans culinary excellence, a convention in town this week dubbed it's theme CHEF, which stands for The Chemistry of Energy and Food.
The National Meeting of the American Chemical Society will include many reports on Gulf Coast topics ranging from Cajun cooking to the oil spill to New Orleans' signature cocktail, the Hurricane.
Scientists will also finally explain why people can't eat just one potato chip.
Eating that first chip sets off a chemical reaction in your body which sends an impulse to your brain, making it nearly impossible to resist eating another says spokesman Glenn Ruskin. But he says you can train your brain to override that sensation. Or just never pick up that first chip.
Thousands of other scientific mysteries will be unveiled or answered this week generating worldwide headlines, including the Gulf of Mexico's greater-than-believed ability to self-cleanse oil spills; alternative energy sources, like enzymes from horse feces that could speed biofuels production; high levels of lead detected in rice imported from certain countries; and new revelations on the authentication of the so-called "Gospel of Judas."
More than 14,000 scientists and others are expected for the event, and "there are probably going to be more PhDs in a very concentrated area of New Orleans than anywhere else on the face of the Earth," says Ruskin.
The economic impact of this convention to the city is estimated to be about $16 million dollars.