The NRF says the Easter bunny is apparently sticking to the budget this year, with the average at $145 per person. Most of that is spent on a big meal, either brunch or dinner, with the rest spent on candy, decor and a new Easter outfit. But how they buy for Easter is changing, with 40% now using their smartphone to either research or make a purchase.
Click here for more on Easter spending from the NRF.
"While many of today's consumers are coping with tight budgets, the Easter Bunny isn't headed toward retirement in 2013," said BIGinsight Consumer Insights (the firm that conducted the research) Director Pam Goodfellow. "Look for cost-conscious parents to scope the sale racks, head to discounters, and clip coupons to keep spending on track and to make the holiday special for youngsters this year."
In an informal survey in the CBD, some folks told WWL First News that they're planning big feasts, either at home or in a restaurant. Parents plan the most spending, with one dad saying, "I have three kids, so I spend on all of them, $50-60 dollars for each kid. They get one gift plus a candy basket and egg hunts and all that good stuff."
And most plan at least a treat, as a woman waiting for lunch said, "Chocolate, you know, what's Easter without a little bit of chocolate!"
(image from frenchquartereasterparade.com)