Scoot: Is Bruno Mars a good choice for the Super Bowl halftime show?
by Scoot,posted Jan 31 2014 7:50PM
The halftime show at the Super Bowl has evolved into one of the most prestigious stages reserved only for those who have achieved superstar status, but it wasn’t always that way.
The halftime show at the first Super Bowl in January, 1967 at the Los Angeles Coliseum featured the Grambling State University Marching Band, Al Hirt and the University of Arizona Symphonic Marching Band. The fourth Super Bowl at Tulane Stadium in New Orleans in 1970 presented a Tribute to Mardi Gras with Carol Channing and the Southern University Marching Band.
Over the years there was a parade of marching bands and some big stars, but the Super Bowl halftime show did not become a stage for superstars until Michael Jackson performed at the Super Bowl in Pasadena in January, 1993. From that moment on, the Super Bowl halftime show became a coveted spotlight for performers because of the honor it bestowed upon those receiving that rare invitation.
This year’s halftime show has led many to question if Bruno Mars is worthy of that honor. Mars joins superstars like, Madonna, U2, Paul McCartney, Sting, Prince, The Rolling Stones, Aerosmith, Janet Jackson and Justin Timberlake, The Who, Bruce Springsteen and the E Street Band and Beyonce as Super Bowl halftime entertainers.
The argument has been made that Bruno Mars is a new, young star and doesn’t have the historic resume of other stars that have graced the big game’s halftime stage.
Bruno Mars is 28 and has only been a national phenomenon since 2014. In just 4 years, he has been nominated for 18 Grammy awards and last week won 2 Grammy awards, including Best Pop Vocal Album for Unorthodox Jukebox.
The music and the style of Bruno Mars represent the present and the future with a comforting retro tribute to the 70s and 80s. “Treasure” instantly brings back memories of Earth, Wind and Fire and the current hit, “Locked Out of Heaven” bares striking similarities to the Police in the 80s.
The reinvention of the music of the late 70’s and 80s by new artists, like Bruno Mars, is inspired by a new young generation’s infatuation with 80s music. Every Thursday night in the French Quarter, One-Eyed Jacks has 80s night that is packed with young people who were too young to have heard any of the hot 80s songs I was playing in the 80s on B-97! Yet, they seem to celebrate the positive uplifting ambience of the music of the 80s, which reflected the positive attitude of the young generation at the time. If music reflects the mood of the country for each young generation, then there are new young generations that seem to have a positive attitude about life!
The younger generations that have adopted 80s music as their own are dancing to and singing every word of songs that were not even part of their young lives. There are popular 80s nights at clubs across the country and all are attracting younger generations.
Bruno Mars is among the talented new artists that are creating the music that will define this decade – in the same way that the distinct sound of the 80s defined that decade. I applaud the NFL for selecting a young artist that represents the future, rather than relying only on those artists that have a well-established past. Bruno Mars will be performing with the Red Hot Chili Peppers, which presents a blending of generations.
The NFL does not pay a performance fee to the performers, but considering that a 30 second commercial costs over $4 million and Bruno Mars will be on stage for about 12 minutes – that will be great advertising for his music, concerts and merchandise!
Many of the superstars that have been part of Super Bowl halftime shows have earned superstar status over the years and some still produce hits, but I like the selection of Bruno Mars because he will not only attract a younger audience, but he will win credibility with a mature audience that may not have recognized what he means to music today if he were not chosen as the halftime entertainment at this year’s Super Bowl.
This weekend is the 50th anniversary of The Beatles arriving in America. For today’s Establishment – the original anti-Establishment generation from the 60s – it is appropriate that they witness a young artist who represents a new trend in music – as
Scoot Blog: Is Bruno Mars a good choice for the Super Bowl halftime show?
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Royals or Justin bieber
These ladies should have been selected instead
Where is the monkey riding the dog when we need him?
I would rather watch a monkey riding a dog for the halftime show.
Scoot - love your music discussions. Check out "Fitz & The Tantrums" - first album is more motown and vintage soul, the second is more 80s/new wave sounding - standout tracks from that are "Out of My League" and "6AM" - they are great people, hard working musicians, and fun songs and have become much more well known as of late. I think you'd appreciate them.
Bobby burgess and Arthur Duncan with lennon sisters