Radio personality Kidd Kraddick has died while on a visit to the New Orleans area for a charity golf tournament.
WWL-TV reports that the Jefferson Parish Sheriff's Office told them Kraddick was taken "very sick" to Ochsner Westbank during the charity golf tourney at Timberlane in Gretna.
The cause of death is not yet known.
Kraddick's show was heard locally on B97.
In a twist of irony, Kraddick did a radio segment just last week on "what he would say to each member of the show in his final moments on earth" as a comedy bit.
"Have you ever thought about those last moments of your life?" he asked his radio crew. "Nobody wants a long, lingering illness; nobody wants just that; but it would be nice if you could have a day or two where you know it's coming."
He then spent several minutes saying goodbye to each member of his on-air staff.
"When I die, you have permission to take a bunch of creepy pictures of my body," Kraddick said. "I want to thank all of you guys for being at my deathbed today. I'm going to miss you so much."
KISS-FM owner Clear Channel confirmed the death in a news release: “It has been confirmed that Kidd Kraddick passed away today in New Orleans at a golf tournament organized to raise money for his beloved Kidd’s Kids charity."
Kraddick's management company also released the following statement:
"All of us with YEA Networks and the Kidd Kraddick in the Morning crew are heartbroken over the loss of our dear friend and leader. Kidd devoted his life to making people smile every morning, and for 21 years his foundation has been dedicated to bringing joy to thousands of chronically and terminally ill children."
"Kidd passed away today in New Orleans at a golf tournament organized to raise money for his beloved Kidd’s Kids charity. He died doing what he loved, and his final day was spent selflessly focused on those special children that meant the world to him."
"We ask that you respect the privacy of his family and his colleagues. At the appropriate time, we will release more information about the cause of death."