The National Council of La Raza will host their annual conference and National Latino Family Expo starting tomorrow at the Morial Convention Center. It's the largest annual gathering in the nation of influential leaders, organizations, and companies that impact or have an interest in the Hispanic community.
Why bring La Raza to New Orleans?
Organizers say it will spotlight how much the local Latino community has grown since Hurricane Katrina by celebrating some of their victories and highlight some of their needs.
"After Hurricane Katrina there was a significant influx of the Latino community, a growth of this community in the New Orleans area," says Director of Marketing, Jessica Mayorga. "Many people who came here to rebuild, who decided to make a life for their families here and grow their families here. We've seen the Latino community grow significantly, with large concentrations particularly in the Kenner area, and really around the whole region."
Mayorga says there will be a lot of influential speakers here for the conference, including Desperate Housewives actress Eva Longoria, and First Lady Michelle Obama will be the keynote speaker on Tuesday to close out the convention.
All conference attendees and New Orleans community are also invited to the National Latino Family Expo, a free family fair open to the public.
This year's meeting is estimated to generate $5.8 million in economic impact to New Orleans.