BATON ROUGE, La. -- An LSU study finds that Baton Rouge-area business sales related to the Tigers' sports programs have quadrupled since 2001 to nearly $400 million annually.
Athletic Director Joe Alleva says that growth also has caused problems that will require help from the community to solve.
Alleva's main concern is with football-related traffic around Tiger Stadium, which is undergoing an expansion that will increase capacity to about 100,000.
Alleva says road improvements surrounding campus have not kept pace with stadium expansion. He says an overhaul of traffic and parking plans is needed to alleviate gridlock, which has become the leading source of fan complaints.
William Daniel, a top administrator for Mayor Kip Holden, attended the release of the study Thursday and says the city agrees new traffic and parking plans are needed.